Research Center for Rural

Travel & tourism

Issue 1

May 2024

Introduction to RCRTT

The purpose of the Research Center for Rural Travel and Tourism is to expand opportunities for rural areas to attract external guests to their destinations, improve existing travel and tourism practices, and strengthen their local economy.

Travel and family vacation concept
Texas Longhorn Lying on Purple Flower Field

Rural Destination Marketing Ideas

  • 18 Keywords to Utilize in Destination Marketing


2 Ways People are Finding East Texas Destinations

TECH TRENDS CONCEPT

Research Center for Rural Travel and Tourism

Drs. Jennifer T. Edwards & Gina Fe Causin (Tarleton State University and Stephen F. Austin State University)

jtedwards@tarleton.edu - causingf@sfasu.edu

18 Keywords to Utilize in Rural Destination Marketing

Focus on Nature and Activities:

  • Dark Sky Tourism: For destinations with minimal light pollution, perfect for stargazing.
  • Astrophotography: Attract photography enthusiasts interested in capturing the night sky.
  • Outdoor Recreation: Target keywords for specific activities like hiking, biking, fishing, kayaking, camping, or rock climbing.
  • Ecotourism: Highlight sustainable travel practices and experiences focused on nature.
  • Agritourism: Attract visitors interested in farm stays, harvest festivals, and farm-to-table experiences.
  • Slow Travel: Promote a relaxed and mindful travel experience in a peaceful setting.


Highlight Local Culture and Charm:

  • Rustic Charm: Emphasize the simple and authentic beauty of the rural environment.
  • Artisan [Craft]: Showcase the work of local artists, potters, woodworkers, etc.
  • Cultural Immersion: Target travelers seeking to experience a unique way of life.
  • Historical Reenactments: Attract history buffs interested in interactive experiences.
  • Volunteer Tourism: Highlight opportunities to give back to the rural community.
  • Heritage Tourism: Promote historical sites, museums, and local traditions.


Unique Accommodations and Experiences:

  • Glamping: Attract visitors with a luxurious take on camping in nature (yurts, treehouses, etc.)
  • Unique Stays: Feature unconventional accommodations like converted cabins, shepherds' huts, or farm stays.
  • Wellness Retreats: Combine relaxation with nature connection (yoga retreats, eco-friendly spas).
  • Farm-to-Table Dining: Promote restaurants featuring fresh, locally sourced ingredients.
  • Culinary Tourism: Attract foodies with cooking classes, food festivals, and local specialties.
  • Stargazing Tours: Offer guided tours to explore the night sky

Compiled by Gemini (2024) - Research Center for Rural Travel and Tourism